Now that little is happening in the sporting field, football fans are throwing themselves into the transfer market. Rumors, 'done deals'; it is devoured and enthusiastically shared on social media. AS Roma realized that attention could be drawn from which currency could be gained.
And then not on a marketing level, with the aim of selling more shirts or scarves, #merchandising. The approach chosen by the Italian top club is atypical for the selfish football world: the spotlights focus on – long-term – missing children.
It was possible that the images of a proudly posing Pau López were accompanied by a photo of Angela Celentano, who disappeared in Naples in 1996 at the age of three. And from Domenico Nicitra, who disappeared in Rome at the age of 10 in 1993.