Wed. Aug 21st, 2019

Why there are missing children at AS Roma in transfer tweets

Now that little is happening in the sporting field, football fans are throwing themselves into the transfer market. Rumors, 'done deals'; it is devoured and enthusiastically shared on social media. AS Roma realized that attention could be drawn from which currency could be gained.

And then not on a marketing level, with the aim of selling more shirts or scarves, #merchandising. The approach chosen by the Italian top club is atypical for the selfish football world: the spotlights focus on – long-term – missing children.

It was possible that the images of a proudly posing Pau López were accompanied by a photo of Angela Celentano, who disappeared in Naples in 1996 at the age of three. And from Domenico Nicitra, who disappeared in Rome at the age of 10 in 1993.

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