Manchester United’s value drops by over £143MILLION as Liverpool rise to reel them in on the table of the world’s most valuable football club brands… but Real Madrid and Barcelona still top the rankings
- Liverpool are fourth in the worldwide rankings after their Premier League victory
- Manchester United are now just £47m ahead as the most valuable English club
- Both are some way behind the top-two of LaLiga duo Real Madrid and Barcelona
- Chelsea are eighth worldwide, while Tottenham are £58.9m ahead of Arsenal
Liverpool are closing in on Manchester United as England’s most valuable football club after their Premier League title triumph, according to the latest edition of the Brand Finance Football Annual.
The Reds are up to fourth in the worldwide rankings, with their value rising by six per cent to £1.143billion (€1.262bn), just £47million behind Manchester United’s £1.190bn valuation – which represents a drop of £143m on the previous year and a fall to third in the rankings.
However, both clubs are some way behind leading LaLiga duo of Real Madrid and Barcelona, with the former retaining top spot despite making nearly a 14 per cent loss, with the coronavirus crisis causing the total brand value of top 50 clubs to fall for the first time in six years.
Liverpool are inching closer to being England’s most valuable club after their title triumph
The valuation of Ed Woodward’s Manchester United dropped by 10.7 per cent to £1.190billion
|Club||Value/percentage rise or fall (value rise/fall from 2019)|
|1. REAL MADRID||£1.286bn / 13.8 per cent- (£205m fall)|
|2. BARCELONA||£1.280bn / 1.4 per cent + (£18.1m rise)|
|3. MANCHESTER UNITED||£1.190bn / 10.7 per cent – (£143m fall)|
|4. LIVERPOOL||£1.143bn / 6 per cent + (£64.3m rise)|
|5. MANCHESTER CITY||£1.018bn / 10.4 per cent – (£118m fall)|
|6. BAYERN MUNICH||£957m / 19.6 per cent – (£233m fall)|
|7. PSG||£876m / 5.8 per cent + (£48m rise)|
|8. CHELSEA||£859m / 1.9 per cent – (£17m fall)|
|9. TOTTENHAM HOTSPUR||£710m / 3.3 per cent + (£23.5m rise)|
|10. ARSENAL||£651m / 18.18 per cent – (£150m fall)|
The Brand Finance Review shows that Real Madrid are positioned in number one with the total value of the club currently at £1.286bn (€1.419bn), despite a drop in value of a staggering £205m.
Barcelona’s value, meanwhile, actually increased by 1.4 per cent – meaning there is now just £5.4m (€6m) between the two clubs at the top of the worldwide rankings -with Barca’s value a total of £1.280bn (€1.413bn).
Overall, the top 10 is made up of six English teams, with Manchester City in fifth after a 10.4 per cent decrease (a total of £118m) in their valuation to £1.018bn (€1.124bn).
Chelsea dropped a place to eighth, with their value decreasing for the fourth consecutive year, while Tottenham are ninth just above Arsenal by £58.9m (€65m), who are in 10th.
Real Madrid are the most valuable club on the planet, but are just £5.4m ahead of Barcelona
The valuation of Barcelona – captained by Lionel Messi – now stands at £1.280billion in total
The Gunners in particular saw a huge drop in their value, with a decrease of £150m representing an 18.18 per cent drop on their 2019 valuation.
Spurs enjoyed a three per cent increase in their value, largely because of the opening of their new £1billion, 60,000-capacity stadium.
Bundesliga champions Bayern Munich are the only German side in the top 10 – they’re positioned sixth in the table – whilst PSG are the only French club and they sit seventh in the table.
Daniel Levy’s Tottenham are above their north London rivals Arsenal by a total of £58.9million
Arsenal’s owner Stan Kroenke saw his club drop in valuation by a staggering £150m in a year
Perhaps surprisingly, there is no Italian club in the top 10, with Juventus situated in 11th, Inter Milan 14th and AC Milan 22nd.
Bundesliga runners-up Borussia Dortmund are placed in 12th, Atletico Madrid are a place behind in 13th, while Champions League quarter-finalists Red Bull Leipzig complete the top-15.
Other Premier League clubs experienced huge increases in valuation, with Leicester City recording a 44 per cent increase to £301m (€333m) as a result of their season in the upper echelons of the table, even though they just missed out on Champions League qualification on Sunday.
Brendan Rodgers’ Leicester City saw their valuation rise by 44 per cent to £301million
Wolves, who finished seventh in the table and are still in the Europa League, are also 30 per cent higher than 2019, with their valuation standing at £219m (€242m).
Some Premier League clubs have experienced a sizeable drop in their brand value though, such as Bournemouth (-31 per cent), Watford (-21 per cent), and West Ham United (-18 per cent).
Overall, the effect of COVID-19 on the three main revenue streams for clubs – matchday, broadcasting and commercial – has seen £680m (€751m), or 3.7 per cent, knocked off the cumulative brand value of the world’s top 50 most valuable football clubs.