No pressure! Brentford could earn a whopping Â£160m over three years in additional revenue if they overcome Fulham in Championship play-off final and reach the Premier League
- The ChampionshipÂ play-off final remains the most valuable single matchÂ
- Deloitte says the Bees could pocked Â£265m over five years by avoid relegationÂ
- Championship winners Leeds would also benefit to the same tune as Brentford
- Fulham would receive around Â£135m over three years if they beat the BeesÂ
Brentford stand to earn around Â£160million over three years in additional revenue if they beat Fulham in Tuesday night’s Championship play-off final, according to sports financial analysts Deloitte.
The game remains the most valuable single match in world football, as it brings with it the prize of Premier League football and access to the television money afforded to top-flight clubs.
Deloitte say that if the Bees were to survive their first season the additional revenue would rise to Â£265m over five years, with Championship winners Leeds benefiting to the same tune as Brentford.
Ollie Watkins’ Brentford could earn around Â£160m over three years in additional revenue
That would come if the Bees can beat Fulham in the Championship play-off final on Tuesday
Fulham would receive around Â£135m over three years if they beat their fellow west Londoners, a reduced amount because they are currently in receipt of parachute payments after their relegation to the Championship in 2019.
Dan Jones, partner and head of the sports business group at Deloitte, said: ‘This season’s Championship has been temporarily interrupted by the Covid-19 pandemic, however as the season comes to a close, all eyes will be on Wembley in what still remains world football’s biggest financial, winner-takes-all, prize match.
‘Despite the disruption to the season, the league has remained extremely competitive at the top-end of the table, and yet again the play-off semi-finals have provided supporters and neutral football fans with excellent entertainment.’
Deloitte say that if they could earn Â£265m over five years if they survive relegation next year
Deloitte said the additional Â£160m is made up of an estimated Â£85m in central broadcasting distributions, and parachute payments over the 2021-22 and 2022-23 seasons totalling Â£75m if they are relegated next summer.
The figure is slightly down from the Â£170m Deloitte has estimated promoted sides would earn in previous seasons, due to anticipated rebates having to be paid to broadcasters for this season’s disruption caused by the coronavirus pandemic.
The director of Deloitte’s sports business group Tim Bridge said: ‘The financial prize for Brentford or Fulham, as well as Leeds United and West Bromwich Albion, is likely to be in excess of Â£265m if they survive their first season in the Premier League.
Fulham would receive around Â£135m over three years if they beat their fellow west Londoners
‘Furthermore, given the recent impact of Covid-19, it is likely that the financial impact of promotion will be better received than ever before.
‘The increased revenue provides these clubs with the platform from which they can develop on and off the pitch. Promotion to the Premier League provides clubs with the financial resources to make strategic investments.
‘While this typically includes increased expenditure in on-pitch playing talent, it still remains important that promoted clubs are committed to their longer-term financial responsibility.’
Championship winners Leeds would also benefit to the same tune as BrentfordÂ